Uncharted Waters: The Challenges That Hinder Profitability for Certain Businesses on Amazon

 


 

Amazon sellers face problems and challenges in earning profitability on Amazon. However, the platform provides sellers with a fabulous system to reach their customers and quickly complete orders. Therefore, FBA and FBM, are active on Amazon, and 300 million people worldwide buy from the platform yearly. 

Amazon has its own set of rules and strategies which they urge its sellers to follow and implement to excel on the platform. On the other hand, there is massive competition on Amazon, and every competitor is implementing techniques to defeat you. Hence, you must survive on the platform by working on your listing images and optimizing PPC campaigns, product titles, and descriptions.

Amazon is like every other platform where sellers eventually reach their sales target but face some hurdles initially. If you are a new Amazon seller struggling to fulfill your sales target, this guide is for you. 

In this write-up, we have included the challenges that hinder profitability for certain businesses on Amazon. Once you start implementing these guidelines, you will become successful on Amazon.

Amazon Copy Writing to connect on a deeper level and show that you're speaking their language.

 Listing Images

Your high-quality and clear listing images will show your customers what they’ll get and help you to earn profitability on Amazon. However, weak listing images will negatively impact your profitability on Amazon. You can implement the following strategies for revenue generation on the platform.

  • Make a perfect main image: Check your competitors listing images to improve your weak spots and use a bold, clear image that grabs attention. Ensure that your item is almost 85% of the image.

  • Utilize available image space: Add seven images and display your product from different angles; add infographics, lifestyle pictures, or a video explaining how you'll look while using the product.

  • Upload lifestyle images: Do you have a specific ideal audience? Include that kind of person in the images. You can snap your friends or relatives using the product. The person in the image should look happy while using your product. If you don't have good Photoshop skills, hire someone to take and edit photos.

  • Add text to images: When you add information relevant to your listing images, such as benefits, size, and materials used, your customers don't need to read long descriptions. Make it clear to your audience why they should prefer your product over your competitors by adding comparison charts. Help your customers save time by including adding text to your images in the form of valuable and readable information.

  • Zoom in on the product features: Show your customers your product's every angle since they can't touch or view it. You can earn profitability on Amazon by showing the design and aspects of your product to your potential audience.

  • Use 3D-rendered images: Your target audience can’t always see your product’s benefit from its exterior. Hence a 3D cross-section designed image will show them. For example, for a lawn mower, show your customers how it helps them to cut the grass. The customer will quickly understand how it works, and complex products must show the mechanism of action. Thus, they will decide to buy your lawn mower to cut their lawn's grass and help you earn profitability on Amazon.

  • Before-and-after photos: Do you sell a product that solves your customer's problems? Then, include a before-and-after comparison picture to help customers understand how you'll solve their problem. For example, you sell face masks that improve skin. As a result, include pictures of before using the mask and after using the mask. Your customers will focus on the after results and help you generate revenue on Amazon.

  • Add instructional images: Does your product need to be put together for usage? Guide your customer regarding how to do it through instructional images. Nevertheless, you will never receive customer complaints or requests to return and help you earn profitability on Amazon.

  • Hire a listing images design agency: Nowadays, agencies offer listing image design services, so you can hire them to maximize your earning potential on Amazon. When you've spent money developing your product, don't risk your profitability on Amazon by not investing in listing image design.


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