From Bland to Grand: Revamping Amazon Product Listing Images Design with Striking Strategies

 

Did you know 75% of buyers rely on product photos before purchasing (Source: Retail Technology Review)? You can also call it 'Conversions' as the purpose of Amazon product listing images design is not just to make the product attention-grabbing for the buyers. Amazon sellers want to sell their maximum products online and gain more profit.

 

With cutthroat competition on the Amazon marketplace, you can't take the risk of cutting corners when it comes to product listing images. Therefore, visual aspects of a product are necessary, as you can only impress your product's potential buyers with a striking product image. Besides, your conversion rate increases and brand credibility improves considerably.

 

You can create visually attractive images that engage customers and drive maximum conversions by aligning your product listing images with advanced strategies and Amazon guidelines.

 

 Every Image Slot Offers a Great Opportunity to convey your product's worth to its valuable customers.

 

Optimize your Amazon product listing with top-quality visuals and infographics to be a successful and reliable Amazon seller. The more effort you put in, the greater your reward.

 

Amazon Product Listing Guideline

 

Here’s what Amazon expects from product listing images.

 

➔        Images with pure white background.

➔        At Least 1000 dpi so that customers can zoom in on the image without getting a blurred view.

➔        Include the entire product, covering 80% of the image area.

➔        Add realistic product images according to your customer's expectations.

 

You can receive the quality check by including the following in your image listing.

 

➔        Watermark, text, border or unneeded decorations.

➔        Adding similar products in multiple colours.

➔        Promotional text including ‘Free Shipping’ or ‘Discounted Offer’.

➔        Accessories or products not included in your offer.

➔        Sketches or drawings of your product.

➔        Lifestyle pictures with coloured backgrounds.

 

You may face some serious consequences for violating Amazon product listing guidelines. So, it is preferable to understand Amazon's requirements and guidelines before uploading your product image.

 

Top Strategies for Amazon Product Listing Images in 2023

 

Adhere to Amazon guidelines and follow these strategies to make your product stand out on search engines.

 

●       Design Mobile-Friendly Images

 

If you truly desire to sell maximum products online, you must design mobile-friendly images. Your designed images should be easy to browse and scannable on small screens.

 

According to Amazon’s requirements, your image should be at least 500px and not exceed 10,000px on its longest side. You can design an image with 2000X2000 to ensure a premium-quality definition. Moreover, keep the image square (1:1) to use the maximum space in search results and provide a similar experience.

 

Two important things while designing mobile-friendly images are;

1.       Keep your image in a square shape

2.      It should  be easy to zoom

 

There are several ways to test or experiment with your images on mobile before uploading them. So, test your images and design according to mobile users, as most shoppers visit Amazon using their mobile phones.

 

●       Optimize Your Main Image to Stand Out

 

Your product's main image is the fundamental image and carries major importance. It's the first image your product's potential buyers see and makes their buying decision afterwards. The rest of the images are worthless if the main product image fails to impress visitors.

 

 

If visitors are not clicking through your product's main image, the rest of the images are worthless to them.

 

Here are some tips and tricks to grab customers' attention by designing a top-notched image.

 

➔        You can keep some of the product outside the packaging as it will look attractive to customers.

➔        Design great packaging that says everything about your product and its key features.

➔        If you don't have packaging options, you can present the same products in multi-colours.

➔        Your main image should cover maximum white space.

 

Once you have designed the classic main image, you can follow other strategies for impact results.

 

●       Connect the secondary image emotionally with the customers.

●       From images 3 to 5, communicate to customers about your product value.

●       Images 6 and 7 must communicate authority and trust.

●       Images 8+ should provide additional product information customers need.

 

Building your brand on Amazon is like an investment that must be done carefully. So, follow the above-mentioned Amazon Product Listing Images Design strategies in 2023 to make your product stand outside the crowd.

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