4 Amazon Selling Tips to Boost Sales & Win Market
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⦁ Improve your Product Images
“Embedding lifestyle images on the white background is a must if you are looking to sell your products successfully on Amazon.”
Note: If you don’t have lifestyle images, they can be Photoshoped.
We all know how images can influence people’s buying decisions and how important their role is in terms of success at Amazon. Technically, it’s a hook that attracts people to your product. Quality product images can improve or prevent search conversions.
Please note that Amazon has certain image requirements that you must comply with. However, the way you present your product within these requirements makes all the difference.
This is the first step, as potential buyers are looking for high resolution photos with high visibility. However, enough variation is needed to make the product or photo stand out.
The main image requires a product in front of a pure white background. You need to do more to notice the remaining image slots.
Example: According to Amazon’s guidelines for product photos, the main image of a product should only be displayed on a pure white background. Graphics, illustrations, promotional stickers, or related products may not be used. Even though lifestyle images create a more realistic view of the product and encourage people to take action, this is technically a violation.
Examples of Images which are created according to the Amazon Guidelines
⦁ Create Your Own Brand (Amazon Brand Registry)
Your brand will be better protected from counterfeiters. You’ll be able to enlist multiple products into Amazon’s Brand Registry. You’ll have access to Amazon’s A+ content feature, which allows you to add visual content to your product descriptions.
If you want to stand out from the competition, you have to break new ground. Design your product detail page with images that provide buyers with a more compelling reason to buy your product than your competitors. Give clear examples of how to use the product to improve your life and solve problems. Focus on benefits, not features.
Examples of A+ Content which really helps Brands to grow more
If you want an A+ Content known as EBC (Enhanced Brand Content) for your listing .
Oroginal content source: LINK
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